بایگانی برچسب: مقالات انگلیسی مدیریت

Determinant of Customer Loyalty in Malaysian Takaful Industry (چکیده) A B S T R A C T The Malaysian Takaful industry is considered a growing industry with significant progress and continues to play an important socioeconomic role within the economy. In the new global economy, service providers are competing to develop and retain customers through increased satisfaction and loyalty. To …

From academic research to marketing practice: Exploring the marketing science value chain (چکیده) A B S T R A C T We aim to investigate the impact of marketing science articles and tools on the practice of marketing. This impact may be direct (e.g., an academic article may be adapted to solve a practical problem) or indirect (e.g., its contents …

Consumer attitudes towards ambush marketing (چکیده) A B S T R A C T Studies of consumer attitudes towards ambush marketing are in conclusive and have not investigated whether those attitudes are industry specific. Rather than just refer to ‘an organisation’ (i.e. non-industry specific), an industry-specific approach specifies the organisation’s core business activity. We propose that individuals expect a higher …

The role of customer gratitudein making relationship marketing investment ssuccessful (چکیده) A B S T R A C T This paper recognises that customer loyalty is important for many competitive organisations, and that retail firms make investments to build and maintain loyal relationships with their existing and potential customers (e.g. loyalty programs). However, there has been little focus on the …

Should retailers harmonize marketing variables across their distribution channels? An investigation of cross-channel effects in multi-channel retailing (چکیده) A B S T R A C T Retailers with more than one channel of distribution have to decide whether marketing variables such as conveyed image, price, and assortment should be harmonized across channels. This article presents an integrative model and survey …

The role of information technology in strategic buyer–supplier relationships (چکیده) A B S T R A C T Information technology (IT) has long been acknowledged as an integral part of inter-organizational business exchange. The extant research, however, tends to emphasize the focal company perspective and focuses on operational issues, perceiving IT and business relationships as separable. Through a qualitative dyadic …

Customer orientation among employees in public administration: A transnational, longitudinal study (چکیده) A B S T R A C T The relation between ergonomic principles and quality management initiatives, both, in the private and public sector, has received increasing attention in the recent years. Customer orientation among employees is not only an important quality principle, but also an essential prerequisite …

Discovering the influential users oriented to viral marketing based on online social networks (چکیده) A B S T R A C T The target of viral marketing on the platform of popular online social networks is to rapidly propagate marketing information at lower cost and increase sales, in which a key problem is how to precisely discover the most influential users …

International buyer behaviour–commitment relationship: An investigation of the empirical link in importing A B S T R A C T Drawing on the resource-based view (RBV) of the firm this article examines relationships between knowledge, trust, communication, volatility and sustainable competitive advantage as the exogenous and endogenous variables with importer commitment as the dependent variable.The primary data was gathered from …

دانلود مقاله انگلیسی ۲۰۱۴ مدیریت The influence of customer loyalty program design on the relationship between customer motivesand value perception a b s t r a c t Despite the strong use in marketing practice,the effectivenessof loyalty programs is still heavily questioned among researchers .In our study we present an empirically tested framework that views customer loyalty programs (CLPs)with their …