مقاله ISI انگلیسی +ترجمه ی کامل + خلاصه نویسی به صورت پاورپوینت رابطه بین یک روش شناسی مدیریت پروژه و موفقیقت پروژه در کانتکت­های متفاوت مدیریت کلان پروژه Relationships between a project management methodology and project success in different project governance contexts چکیده: این مطالعه مشرف بر ارتباط بین استفاده از یک روش­شناسی مدیریت پروژه(PMM) و موفقیت پروژه، و اثر …

Increasing process orientation with business process management:Critical practices’ (چکیده) A B S T R A C T This paper studies the role of business process management in creating a higher business process orientation.The purpose is to analyze previously suggested practices to identify those that are critical at a certain business process orientation maturity level and those that are not. A …

Management Information System Resource Tool for Behavioral Health Providers (چکیده) A B S T R A C T The Management Information System Resource Tool is intended to be a starting point for organizations that are researching software applications with the intent of purchasing a new system or upgrading an existing system. It is designed to provide a list of software …

Exploring the Relationship between Ethical Sales Behavior,Relationship Quality, and Customer Loyalty (چکیده) A B S T R A C T In today’s heightened ethical awareness and increased competitive pressure, the implications of ethical behavior for financial institutions have become a vital determinant of customer loyalty. The purpose of this study is to develop a conceptual framework to investigate the relationship …

   ؟Information systems strategy: Quo vadis (چکیده) A B S T R A C T This article is a personal retrospective which traces the evolution of information systems strategy (ISS) since it emerged as a topic in the late 1970s and considers the nature of organisations’ ISSs and how they have been influenced by the interplay of many factors over …

Becoming an ambidextrous hotel: The role of customer orientation (چکیده) A B S T R A C T Because competitive pressure in the hotel industry continues to increase, hotels have to develop service innovation (i.e., exploration) and service improvement (i.e., exploitation) capacities to become ambidextrous for continually creating customer value. In this study, a theory of the effect of customer …

Internet-induced marketing techniques: Critical factors in viral marketing campaigns (چکیده) A B S T R A C T The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based ‘word-of-mouth’ marketing …

Revisit Intention of Consumer Electronics Retailers: Effects of Customers’ Emotion, Technology Orientation and WOM Influence (چکیده) A B S T R A C T This paper elucidates the relevance of emotions on consumer behavior and marketing management, particularly retail management. The purpose of this research is to investigate the factors effective on revisit intention of consumer electronics retailers. According to …

Determinant of Customer Loyalty in Malaysian Takaful Industry (چکیده) A B S T R A C T The Malaysian Takaful industry is considered a growing industry with significant progress and continues to play an important socioeconomic role within the economy. In the new global economy, service providers are competing to develop and retain customers through increased satisfaction and loyalty. To …

From academic research to marketing practice: Exploring the marketing science value chain (چکیده) A B S T R A C T We aim to investigate the impact of marketing science articles and tools on the practice of marketing. This impact may be direct (e.g., an academic article may be adapted to solve a practical problem) or indirect (e.g., its contents …