مقالات انگلیسی

  افزایش گرایش فرآیند با مدیریت فرآیند کسب و کار چکیده این مقاله نقش مدیریت فرآیند کسب و کار در افزایش گرایش فرآیند کسب و کار بالاتر را مطالعه می کند . هدف ، تحلیل شیوه های پیشنهاد شده قبلی است که آنهایی را که در درجه بلوغ گرایش فرآیند کسب و کار معین بحرانی اند و آنهایی را که …

Exploring the Relationship between Ethical Sales Behavior,Relationship Quality, and Customer Loyalty (چکیده) A B S T R A C T In today’s heightened ethical awareness and increased competitive pressure, the implications of ethical behavior for financial institutions have become a vital determinant of customer loyalty. The purpose of this study is to develop a conceptual framework to investigate the relationship …

   ؟Information systems strategy: Quo vadis (چکیده) A B S T R A C T This article is a personal retrospective which traces the evolution of information systems strategy (ISS) since it emerged as a topic in the late 1970s and considers the nature of organisations’ ISSs and how they have been influenced by the interplay of many factors over …

Becoming an ambidextrous hotel: The role of customer orientation (چکیده) A B S T R A C T Because competitive pressure in the hotel industry continues to increase, hotels have to develop service innovation (i.e., exploration) and service improvement (i.e., exploitation) capacities to become ambidextrous for continually creating customer value. In this study, a theory of the effect of customer …

Internet-induced marketing techniques: Critical factors in viral marketing campaigns (چکیده) A B S T R A C T The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based ‘word-of-mouth’ marketing …

Revisit Intention of Consumer Electronics Retailers: Effects of Customers’ Emotion, Technology Orientation and WOM Influence (چکیده) A B S T R A C T This paper elucidates the relevance of emotions on consumer behavior and marketing management, particularly retail management. The purpose of this research is to investigate the factors effective on revisit intention of consumer electronics retailers. According to …

Determinant of Customer Loyalty in Malaysian Takaful Industry (چکیده) A B S T R A C T The Malaysian Takaful industry is considered a growing industry with significant progress and continues to play an important socioeconomic role within the economy. In the new global economy, service providers are competing to develop and retain customers through increased satisfaction and loyalty. To …

From academic research to marketing practice: Exploring the marketing science value chain (چکیده) A B S T R A C T We aim to investigate the impact of marketing science articles and tools on the practice of marketing. This impact may be direct (e.g., an academic article may be adapted to solve a practical problem) or indirect (e.g., its contents …

Consumer attitudes towards ambush marketing (چکیده) A B S T R A C T Studies of consumer attitudes towards ambush marketing are in conclusive and have not investigated whether those attitudes are industry specific. Rather than just refer to ‘an organisation’ (i.e. non-industry specific), an industry-specific approach specifies the organisation’s core business activity. We propose that individuals expect a higher …

The role of customer gratitudein making relationship marketing investment ssuccessful (چکیده) A B S T R A C T This paper recognises that customer loyalty is important for many competitive organisations, and that retail firms make investments to build and maintain loyal relationships with their existing and potential customers (e.g. loyalty programs). However, there has been little focus on the …